Correlations

scorecorr

There is a weak/moderate correlation between an event’s Dwyer Score and the number of Pay-Per-View purchases it generates.

dscore20162017rmmacomments

There is a moderate/strong correlation between an event’s Dwyer Score and the number of comments in the event’s Reddit MMA live discussion post.

I used this metric (comments in r/MMA’s live discussion post) as I felt it was a consistent value to measure event interest that was immune to the natural fluctuations of TV viewing figures. It’s also a value that can be used to measure PPV, Fight Pass and free TV events alike.

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.